about
every brand has a story waiting to unfold.
FOLD is a boutique studio based in Jeddah, working globally. we help founder-led brands find the story underneath and shape it into something people remember. meaning first, decoration second. in Arabic and English.
a message from our founder
hi, and welcome to FOLD.
I'm Nouf, and I believe every brand has a story and a purpose. with the right direction, that story becomes an identity that stays.
at FOLD, we start by listening. we get to know you, what you care about and who you're building for, then shape it into something people feel and remember.
I can't wait to hear your story.
Nouf Bokhari
founder & creative director
how we work
- 01
discovery & research
getting to know you, your audience and the story underneath.
- 02
creative direction
a moodboard and direction we agree on before designing.
- 03
identity development
logo, type, colour, pattern and the system that holds them.
- 04
presentation & refinement
we walk you through it and refine together.
- 05
final artwork & delivery
print-ready files, guidelines and everything you need to launch.
services
branding
the full identity, built on your story
packaging
the part people hold
social
a system that keeps you consistent
art direction
photography, campaigns, the whole visual world