work

a few stories we've helped unfold.

branding · packaging · social

JOAN's Bakery

a Jeddah bakery, est. 2023. an identity built on family photos, warm reds and woven pattern, carried across cups, bags, boxes, aprons and the shop itself.

JOAN's cake cup

JOAN's moodboard collage with family photos

JOAN's bags and box

JOAN's boxes over a desert landscape

JOAN's aprons on a woven rug

JOAN's shop counter with signage

branding · social

Bait by Alhaton

an interior design boutique led by Alhaton, crafting meaningful, personal spaces that balance modern design with cultural depth. Bait transforms interiors into stories.

Bait social posts in an envelope

Bait notebook, tote, cards and envelope

Bait site vest on a check pattern

Bait icon cards and pattern swatches

Bait door hanger reading where soul meets space

Bait striped story background

Bait chevron story background

branding · packaging · social

PAM

luxury spa care at home in Jeddah. calm, warm and never loud, from the massage oil label to the uniform, loyalty card and highlight icons.

PAM massage oil bottle and label

PAM products and kit collage

PAM story highlight icons

PAM loyalty card front and back

PAM towel wraps

PAM website on a monitor

branding

ReKitchen

homemade bowls by Reham. fresh, colourful and tasty, made with love, from the packaging and menu to the aprons and napkins.

ReKitchen bowl on stripes

ReKitchen bags and bowl packaging

ReKitchen menu on a pink chair

ReKitchen napkins and cutlery

ReKitchen striped apron

ReKitchen polaroids, with love Reham

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